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How to Make AI UGC Videos for Ads

Learn how to create UGC-style ad content using AI. Generate authentic-looking user testimonial videos and product demos with MakeInfluencer.ai.

beginner15 minutes6단계

시작하기 전에

  • A MakeInfluencer.ai account (free to sign up)
  • A product or service to promote
  • A basic video editor for assembling final ads (CapCut, iMovie, or similar)

단계별 가이드

1

Define your ad objective and script

Start with the marketing goal. Are you driving app downloads, product sales, or sign-ups? Write a short script in a conversational, first-person tone. Good UGC scripts follow the hook-problem-solution-CTA structure: grab attention, state the pain point, show how the product solves it, and tell the viewer what to do next.

2

Generate your UGC creator persona

Create an AI face that matches your target demographic. If you are selling skincare to women aged 25 to 35, generate a face that looks like a real person in that group. Avoid overly polished or model-perfect faces — UGC works because the creator looks relatable, not aspirational.

3

Create the talking-head video

Use the lip sync tool to generate a video of your AI persona delivering the script. Upload your audio or use text-to-speech with a natural, conversational voice. Choose a casual setting — a bedroom, living room, or car — to match the authentic UGC aesthetic.

4

Add product shots or B-roll

Generate supplementary clips showing the product in use. Use text-to-video or image-to-video to create short B-roll clips that can be cut into the talking-head footage during editing. Product close-ups and before-and-after shots work well.

5

Edit and assemble the final ad

Combine the talking-head clip with B-roll in any video editor. Add captions — UGC ads with captions consistently outperform those without. Keep the final video between 15 and 45 seconds. Leave in minor imperfections to maintain the authentic UGC feel.

6

Generate variations for A/B testing

Create 3 to 5 variations using different AI faces, scripts, and hooks. Test them across ad platforms to find the highest-converting combination. AI makes this iteration fast and inexpensive compared to hiring multiple real UGC creators.

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